01Now
Studio
Content engine
Documentary, channel, and storytelling franchise. The trust-builder and source material for the first rights-clean packages.
WECU / WE SEE YOU
The operating systemfor African creators.
Where African culture is discovered, documented and owned.
Starting with a flagship film. Building toward a cultural network shaped by the creators who make it.
DiscoverDocumentRights-clearOwn
From the continent. For the world.
Not one market.
Fifty-four.
Beyond the global hits are the artists, producers, dancers and scenes the world has yet to meet.
WeCu begins with Afro House and Afro Tech. The ambition reaches further: across genres, languages and regions, with discovery rooted in the people who know each scene.
Bring your scene into the story15.2%
Sub-Saharan African recorded-music growth in 2025
$31.7B
Global recorded-music revenue in 2025
The missing connection
The culture travels.
The value should follow.
A story can reach the world while the people behind it remain uncredited, undocumented or disconnected from the income it creates.
WeCu’s approach brings the story and its rights record together from the first shoot: who contributed, what they own, and how the work can be used.
IdentityRightsA lasting record
Studio / In development
The first product is trust.
One flagship film. One anchor market. A scene told by the people who live it. Each shoot begins a lasting record of the story, the contributors and the rights behind the work.
Concept imagery. Film title, contributors and location will be announced as development progresses.
Start with one film
A flagship documentary in development, beginning with Afro House and Afro Tech.
Build toward three
The flagship establishes the approach for films two and three.
One rights standard
Consent, credits, splits, and licensing metadata captured at source.
Seven verticals. One cultural flywheel.
Stories earn trust. A documented archive creates licensing opportunities. Better rights records support recovery. Creator ownership is the ambition beneath it all.
Explore creator ownership02Next
Feed
Velocity engine
A planned community feed from curators and artists, connecting local scenes and taking discovery beyond one production.
03Next
Charts
Tastemaker engine
A planned discovery ranking shaped by the network. A new reference for the sounds and scenes worth hearing.
04Later
Archive
Sync-ready catalog
A growing catalogue of stories, footage and music, with contributor records and permissions ready for review.
05Later
Live
Physical flywheel
Showcases, listening rooms, and flagship awards make community visible and feed the archive.
06Later
Rights
Recovery + reconciliation
Proposed recovery and reconciliation services: use clean records to support royalty claims and resolve data mismatches between collecting societies.
07Later
Labs
Ownership layer
Ownership records become the base for future licensing, royalty intelligence, advances, and AI-era permissions.
Credits, consent and archive records begin with the first film. Full Archive, Live, Rights and Labs products follow as the catalogue, partnerships and audience develop.
The foundation under everything
A record of your work.
A part in what it becomes.
Creators should share in the value of the cultural network they help build.
01
Your contribution, documented.
Identity, credits, permissions and agreed splits recorded alongside the work.
02
Your rights, made clear.
Licensing and uses agreed with the relevant rights holders. A record supports an agreement; it does not replace one.
03
A network built with its creators.
Creator participation in the network is part of the model being developed. Allocation and participation terms will be defined before they are offered.
Based in Zug, Switzerland · Eminence Grise GmbH
01Discover the culture
02Document your contribution
The people building it
Culture. Production.
Rights. Technology.
A team connecting creative relationships with the production, legal and technical work that makes a lasting archive possible.
Switzerland / USA
Danny Wilson Jr.
Concept founder
Cultural vision, creative direction and the artist relationships behind the content-first approach.
United Arab Emirates
Fauzi Fellal
Venture advisor
Commercial model, venture strategy and connections across Gulf and UAE–Africa networks.
Switzerland
Hervé S. Maniraguha
Tech advisor
Technical architecture for the rights registry, metadata and settlement layer.
Nigeria
Juliana Owajimam Oboh-Joseph
Legal advisor · IP & rights
IP, contributor consent, licensing permissions and collecting-society relationships.
Kenya
Wesley Omondi
Legal advisor · Corporate & cross-border
Corporate structuring, cross-border relationships and Kenya market-entry groundwork.
There is a place for you here